In Dubai, Marche will promote itself as the “land of excellence.” This was anticipated by Vice President Mirco Carloni, participating in the press conference promoted, in Cagli (PU), by Townet. The start-up successfully participated in Gitex Future Stars Dubai: the largest and most important technology event in the Middle East, Africa and South Asia (Mena) region, which attracts specialized audiences from all over the world. Winner of the call for bids issued by the Marche Region and the Marche Chamber of Commerce, the company will also repropose its Smart box at Expo Dubai 2020: an integrated system for powering and controlling video surveillance and telecommunications systems. “Townet’s experience represents an example of how the key to understanding the Marche’s production system should be depicted by innovation,” Carloni said. “It is no coincidence that during the Marche Week we will experience at Expo Dubai 2020, from February 21 to 26, we will propose ours as a region of excellence, because this is the only common denominator we have and which we must enhance. Our production system must not fall into counter-terzism and unbridled globalization, if we do not want to risk losing the great culture of know-how that distinguishes us. And counter-terzism is fought with projects that build Marche’s innovative identity, such as Townet’s, which allow us to impose ourselves on high value-added markets. Space should be sought by looking to the future, taking from the past what is functional to be projected into the society of tomorrow.”